Convert More Visitors Into Engaged and Loyal Customers
I help businesses and small teams identify what’s confusing users, blocking conversions, or causing drop-offs across their websites and mobile apps — then provide clear and prioritized optimizations grounded in user experience (UX) and conversion rate optimization (CRO) growth.
Senior-level insights. Actionable recommendations.
About Me
Hi, I’m Kelly Williams, a digital strategist with 20+ years of experience leading UX, accessibility, and content strategies for Google, global agencies, and Fortune 500 brands.
I help brands create seamless, user-centered digital experiences that build trust and drive customer loyalty. I specialize in transforming complex challenges into intuitive, scalable solutions. Whether leading large-scale redesigns, facilitating UX workshops, or optimizing user flows, my goal is always to make a tangible impact on your bottom line.
Let’s work together to create experiences that don’t just look good, but truly resonate with your users.
I provide website and mobile app reviews that evaluate usability and conversion rate optimization opportunities, with a range of services to meet the needs of every client.
Have something else in mind? I'd be happy to work with you to create a custom quote.
Not Sure Which Service Is Right For You?
If you’re unsure which service fits your situation, I’m happy to help you decide. The right choice depends on where your site is today — and what kind of clarity you need next.
UX and Conversion Optimization Services
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A fast, expert review to uncover what’s confusing users — and how to fix it.
If your website or mobile experience feels “off,” but you’re not sure why, a Usability Check provides a focused, high-level assessment of your most important pages. This service is designed to quickly identify clarity issues, usability gaps, and obvious friction that may be causing users to hesitate or drop off.
This is not a redesign or a deep analytics exercise — it’s a senior-level UX gut check with actionable recommendations you can implement immediately.
What I review
Homepage + one key page (e.g. product, service, or landing page)
Messaging clarity and value proposition
Visual hierarchy and scannability
Primary call-to-action visibility and effectiveness
Obvious usability or accessibility red flags
What you’ll receive
A concise summary of findings
Clear, prioritized quick-win recommendations
A 60-minute walkthrough to review insights and answer questions
Best for
Early-stage or small business websites
Teams who want fast, expert feedback before investing in larger changes
Situations where “something isn’t working,” but the problem isn’t yet clear
Average Turnaround: 2 weeks
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A deeper, strategic evaluation of what’s blocking conversions — and what to fix first.
If your site has traffic but isn’t converting as expected, a Conversion Audit goes beyond surface-level usability to diagnose why users aren’t taking action. This service evaluates your conversion pathways holistically and delivers a prioritized action plan grounded in UX best practices, accessibility, and real-world behavior patterns.
This is a strategic diagnostic — not generic advice, not automated tooling, and not guesswork.
What I review
Homepage + up to three key pages
End-to-end conversion flow and user intent alignment
Content clarity and information hierarchy
Conversion friction and decision blockers
Usability and accessibility issues that impact completion
What you’ll receive
A detailed audit summary with clear findings
Annotated screenshots showing exactly where issues occur
A prioritized action plan (what to fix now vs. later — and why)
A 60-minute walkthrough to align on recommendations and next steps
Best for
Established websites with meaningful traffic
Teams focused on improving leads, sign-ups, or sales
Organizations that need clarity, prioritization, and strategic direction
Turnaround: 4 weeks
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Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.
The Process
Intake & Goals
After getting in contact, I will send you a short intake form, requiring: your website URL, business objectives, target audience, key conversion action, and any known pain points, ensuring the review is grounded in your goals.
SOW & Payment
The engagement is formalized with a clear scope of work and pricing so that expectations are aligned from day one. With the agreement signed and 100% upfront payment complete, I begin the expert review of your website or app.
Expert Review
I review your website or mobile app, evaluating clarity of messaging, ease of navigation, conversion flow friction, and usability best practices to uncover optimizations that can drive meaningful impact.
Actionable Deliverables
Depending on your service level, you’ll receive clear, practical deliverables, including an audit summary, annotated screenshots, and a prioritized action plan to remove barriers to engagement and conversion.
If you're interested in a Usability Review or Conversion Audit, please complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.